Google Gets Better At Not Having To Send Users To Other Sites

 

 

 

Google Gets Better At Not Having To Send Users To Other Sites | WebProNews

Google went longer than usual without sharing its normally monthly lists of algorithm changes and “search quality highlights,” but finally, at the end of last week, the company put up one giant list covering changes it made in June and July. In all, there were 86 changes (not counting the ones Google blogged about separately), and we’ve been analyzing them since.

As usual, “quality” continues to be a major focus for Google, but I see three major themes in Google’s latest batch of changes, that give us an idea of what Google has really been focusing on: natural language understanding, quick answers and a decreased dependence on keywords. Really, these all go together hand in hand. All in all, this means Google is giving users less reasons to click through to other sites and reducing the value of keyword-driven search engine optimization, which could make things more difficult for your SEO strategy.

 

 

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